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BMW’s i Genius Technology Speaks to UK Drivers

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To assist its UK electric car-driving clientele, BMW has come up with i Genius, an artificial intelligence service that acts as information database and personal concierge.  i Genius is able to interpret words spoken to it, as well as the context and the sentiment behind them, and formulate a real-time response.  It is even capable of asking questions of its own, which can result in a perfectly normal bi-lateral conversation between you and your car.  Yes.  Perfectly normal.

i Genius Technologyi Genius was developed by London Brand Management, which was founded by 19-year-old wunderkind Dmitry Aksenov.  Aksenov tells Motor Authority, “Our Artificial Intelligence software is truly groundbreaking and provides a unique channel for BMW and its customers to make better buying decisions by getting access to the right information at the right time in the right place.”

Related: Remember BMW Viral Videos from the Early 2000s? They’re Back.

Currently, the technology is limited to the UK market, though the import of i Genius to the States seems to have been left open as a possibility.  BMW was awarded the 2013 Company of the Year award by Frost and Sullivan earlier this year for EV innovations and its successful ride sharing programs, and i Genius seems to be a strong indicator of BMW’s intentions to repeat in 2014.

We’re definitely on board as long as i Genius is never heard to respond to an innocuous question by telling us it can’t let us do that and then calling us Dave.

Brought to you by Winslow BMW of Colorado Springs, CO.