Brand Boost: Hyundai’s Reputation Continues to Surge, Gain Global Acclaim
Despite mixed perspectives on where the Hyundai brand is headed in the coming years, the Korean automaker continues to win over fans with its commitment to customer service. That’s why global brand specialists Interbrand have given Hyundai Motor its best reputation value ranking yet.
The ongoing rise in value has been fueled by corporate social responsibility, improving brand awareness, and the automaker’s new Modern Premium direction to compete with the market’s top dogs.
This year, Hyundai Motor Co. reached 39th place, its highest rank to date. The company ascended from 72nd place 10 years ago and finished one position higher than last year’s triumph at 40. Hyundai’s reputation has seen the biggest leaps in improvement in 2012 and 2013, jumping nearly 20 places. According to estimates of brand value, Hyundai has grown 8.5% since last year.
The rankings calculated by Interbrand are based on financial balance sheets, marketing activities, and potential profit.
What did Interbrand see in Hyundai to rank it so highly? According to its Brand Valuation Director Mike Rocha, “Hyundai Motor’s continuous commitment to providing an extraordinary customer experience at every opportunity is helping to position the global carmaker as a truly differentiated brand in many markets across the globe.” Hyundai’s Chief Marketing Officer echoed this, stating, “We pledge to become a truly caring company, not just one people like for the cars it makes, but one that is beloved for what it stands for.”
Hyundai has risen to be one the top 10 most reputable automotive brands, sitting in seventh place above Audi, Nissan, and Porsche. Top-honored auto brands include (in descending order) Toyota, BMW, Mercedes-Benz, Honda, VW, and Ford. No doubt Hyundai will rise above Volkswagen by next year.