Buick Avenir Concept Wins Two EyesOn Design Awards
The Buick Avenir Concept shocked almost everyone when it appeared suddenly at the 2015 Detroit Auto Show, and it stood as a bold and enticing glance into the possible near-future of the Buick Brand. Among those wowed by its reveal were the folks of EyesOn Design, who deemed it their choice for the Best Designed Concept Vehicle of NAIAS.
Topping the Chevy Bolt EV and the insane-looking Mercedes-Benz F015, the Avenir was determined the best because it typified “something special that you could tell designers really liked doing” and “represents presence, elegance, sportiness all rolled into one.”
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The Avenir is the result of a global collaboration between teams in Australia and America. As Buick and Holden explained it, the Australian design team was primarily responsible for the exterior and the American team was responsible for the interior.
As such, it’s also a two-pronged victory that the Avenir also took home the Axalta-sponsored award for “Innovative Use of Color, Graphics & Materials.” The Avenir bested the Audi Q7, VW Cross Coupe GLE, and F015 for its “attention to detail…the way its materials worked together…its understated elegance which was true to the brand.”
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