Buick Encore, Cascada Lead Brand to 11-Year High for Retail Sales
Buick’s retail sales in April totaled 16,331 units, up 13.3% from April of last year. That figure not only accounted for 92.2% of all deliveries for the month, but it also led the brand to its best retail sales for both April and the first four months of a year since 2005.
On the whole, April sales were down 2.8% at 17,720 units delivered. Once again, the Buick Encore delivered double-digit year-over-year gains, with sales totaling 6,589 in April and increasing 17.9% over April 2015. The Encore has now posted overall sales increases for 28 consecutive months. At retail, the Encore was up 39%.
Through four months, Encore’s overall sales total sits at 23,808 units, up 21.3% from the 19,623 units delivered through April 2015.
Enclave sales were up 2% at retail and 1.6% overall with a total of 4,523 units delivered. To date, Enclave sales total 17,457 units, up 1.2% from the 17,252 units delivered during the first four months of 2015.
The Buick Cascada, entering its second full month on the market, added 1,090 vehicles, bringing the total number sold since its launch to 2,487.
Buick’s three sedans—the Verano, LaCrosse, and Regal—all dipped by double digits overall. Sales of the Verano were down 18.8% at 2,399 units, the LaCrosse was down 49.4% at 1,813 units, and the Regal was down 20.7% at 1,306 units. Through four months, only the Regal has posted positive sales movement, up 13.5% from sales through the first third of 2015 at a total of 6,843 units.
Through four months, Buick’s overall sales total 72,007 units, up 4.8% from its pace through April of last year.