Buick First Half Sales Highlights: Encore, Encore, and More Encore
Buick sales at retail were up 1.7% in June at a total of 16,040 units delivered, and we bet that if we asked you to guess which vehicle led the way to that increase, you couldn’t get it on the first okay, yes, you are completely correct, it was the Encore.
New Vehicle Research: 2016 Buick Encore trims and specs
Encore sales were up 25% at retail and 10.2% overall, giving Buick’s best-seller its 30th consecutive month of year over year growth. Buick moved 6,091 Encores overall in June, more than the combined sales of the four cars in its lineup. Through the first six month of the year, Encore sales are up 19.2% at a total of 36,421 units.
While the Encore was both the only vehicle in Buick’s lineup to post year-over-year increases in June and the only vehicle in the lineup to deliver positive sales movement at the halfway point of the year, it was not the lone bright spot for the brand.
Sales of the Cascada continue to excel, hitting 755 units in June and bringing its to-date total to 4,071 units. With a full sales month, sales of the Envision leapt to 1,437 units, outselling the Regal and nearly outselling the LaCrosse. Cumulative sales of the Envision total 1,526 units.
New Vehicle Research: 2016 Buick Cascada trims and specs
Through six months, Buick’s sales at retail total 93,477 units, up 4.3% from retail sales through June 2015. Overall, with GM’s daily rental contraction still in effect, Buick sales total 104,207 units, down 2% overall.