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Buick Lowers Price of 2015 Regal, Verano

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Buick Lowers Price of 2015 Regal

Buick has cut the price of the 2015 Regal

Yesterday, Autoblog confirmed that Buick has slashed the price of its 2015 Regal, as well as its 2015 Verano. This is a direct response to the dipping sales of these two models. In April, overall Buick sales dropped 5.2%. Specifically, the Regal was down 21.8% and the Verano was down 13.3%.

Related: Buick Verano’s Paint Job Is More Efficient Than You Think

Thanks to the new 1SV trim level for the Regal and Verano, consumers can get a base Regal for $27,990 and a base Verano for $21,990. That translates into $2,925 in savings on the Regal and $2,315 in savings for the Verano.

Buick Lowers Price of 2015 Verano

The 2015 Buick Verano price has been reduced, too

Of course, the cheaper 1SV trim means some content will be lost. On the Regal, that means saying goodbye to the 2.0-liter turbocharged four-cylinder and instead finds a 2.4-liter EcoTec four-cylinder. Power drops from 259 hp and 295 lb-ft of torque to 182 hp and 172 lb-ft of torque.

Meanwhile, the Verano loses its satellite radio.

Related: Buick Wins Third Consecutive Best Value Luxury Award

Nick Richards, GM spokesman, told Autoblog, “We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles. The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition.”

News Source: Autoblog