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Buick Pulls Off Buzzer-Beater in March US Sales

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Updates for the 2015 Buick LaCrosse

The 2015 Buick LaCrosse
Photo: © General Motors

Buick is standing in once again as the sole automotive sponsor of March Madness this year, so it’s somewhat appropriate that the brand squeaks into April with a sales margin of victory that could be easily equated to a buzzer-beater.

Buick gained 0.5% year-over-year in March, moving 20,526 models in 2015 compared to 20,428 models in 2014, a mere difference of 98 units.

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Oddly enough, more than half of Buick’s lineup saw sales drops from the year prior. The Enclave accounted for 5,684 sales and a 3.4% decline, the Regal added in 1,901 sales and a 21.6% decline, and the Verano was down 12.9% with 2,866 units sold.

Buick’s two gainers—the Encore and LaCrosse—were more than enough to close the gap. The Encore was only up 7% with sales totaling 5,650 units, and the LaCrosse leapt 24.6% with 4,425 units.

A strong month of sales was not quite enough to bring Buick into the black for the first quarter, however. Through three months, Buick’s US sales totaled 50,497 units, down 4.5% from the pace set through March 2014.

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