Buick Regal and Enclave Models Emerge as Sales Winners During the Third Quarter of 2018
Sales for the Buick brand fell by 7.3 percent during the third quarter, with certain models faring better than the other vehicles in their segment
Buick managed to fare better than GM’s other brands during the third quarter
During the second quarter of 2018, Buick was the only one of General Motors’ major brands to lose sales. This quarter, Buick was not alone in sales losses.
By the end of the three-month period, Buick managed to emerge the with the smallest sales losses of 7.3 percent.
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By the end of the third quarter, Buick successfully delivered 45,911 vehicles to customers. This is fewer than the 49,514 vehicles it delivered during that same period in 2017.
Of course, some sales losses are to be expected. GM is shifting focus toward making each transaction as profitable as possible, while the effects of Hurricane Florence have hurt new vehicle sales across the industry.
LaCrosse sales continued to slide in the wake of waning interest in sedans
Unsurprisingly, the Buick LaCrosse lost the most sales during the third quarter. In the face of declining interest toward passenger cars, LaCrosse sales were down by 31.1 percent.
Yet, in a rather unexpected turn of events, sales for the Cascada were on the rise with a 2.9 percent sales increase. Still, the Buick Cascada remains the brand’s least popular model.
Buick’s decision to diversify the Regal line is continuing to pay off
Buick’s decision to split the Regal line into two separate models appears to be paying off. The Buick Regal experienced the largest sales gains of any Buick vehicle during the third quarter.
Year-to-date sales for the Buick Regal are also on the rise. Buick has sold 11,008 Regal vehicles so far this year, 22.4 percent more than the previous year.
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As far as Buick’s SUVs go, Enclave sales continue to experience sales gains. The model was the brand’s best-selling vehicle during the third quarter.
The Buick Envision’s sales performance, on the other hand, was considerably less impressive. Sales for the Envision were down 26 percent.
Buick’s Envision model isn’t performing as well as its other SUVs
Sales are only slightly down for Buick when the year as a whole is considered. Buick has delivered 155,606 vehicles so far this year, a sales loss of 2.6 percent.
You can take a look at Buick’s quarterly sales using the chart below:
Buick Third Quarter 2018 Sales
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