Buick Sales Increase 2.9% in 2016 as Encore Soars, Cascada and Envision Make Strong Debuts
Buick brought 2016 to a close with a solid December performance, notching 21,288 vehicles sold overall and 18,873 vehicles sold at retail. Total sales for the month were up 2.8% year-over-year, while retail sales were off at 0.6%.
Buick accomplished this total sales increase in spite of having only the Encore achieve year-over-year gains. Sales of the Encore totaled 7,755 units in December, up 19.3% year-over-year; Encore also saw a 16% increase at retail.
Apart from the Encore, Buick was led by the continued success of its two newest vehicles: the Envision crossover and Cascada convertible. Sales of the Envision totaled 3,931 units, and sales of the Cascada totaled 629 units.
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All other vehicles in Buick’s lineup saw double-digit sales declines in December. The Enclave was down 36% at 3,800 units, the LaCrosse was down 10.5% at 2,826 units, the Regal was down 49.1% at 1,309 units, and the Verano was down 59.2% at 1,038 units.
Buick concluded 2016 with US sales totaling 229,631 vehicles, up 2.9% from the 223,055 vehicles sold in 2015. As could be reasonably expected, the Encore was the brand’s volume leader by a wide berth, racking up 78,565 sales for a 16.3% year-over-year increase.
The Encore’s increase made up for a 16.2% decrease from the Enclave, which saw sales totaling 52,028 units in 2016. Sales of the Envision totaled 14,193, and sales of the Cascada were strong at 7,153 units. Regal sales were up slightly at 19,833 units, LaCrosse sales were down 34.4% at 27,582 units, and Verano sales were down 5% at 30,277 units.
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