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Buick Trademarks “Tourx” Name, Could Indicate Regal Wagon to Come

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Opel Insignia Sports Tourer

Could the Opel Insignia Sports Tourer be stateside-bound at long last?
Photo: © General Motors

Buick is undergoing a brand overhaul that aims to engender its products to a younger audience. One sure way to grab the attention of a more youthful demographic is to put forth a sporty wagon, which could be done by importing the Opel Insignia Sports Tourer as a Buick Regal.

A pair of new trademark filings may indicate that this move is in the cards…or they could indicate nothing at all.

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Buick filed trademark patents with the USPTO last week for “Tourx” and “Regal Tourx,” which would seem to be a name indicative of an all-wheel-drive wagon. However, as we all well know, trademark filings don’t always equate to the creation of a product.

It does seem pretty convenient, however, that the recently revealed 2017 Buick LaCrosse will feature a new dual-clutch AWD system that Buick hopes will catch on outside of the Snowbelt. A sporty Regal wagon variant with performance-minded all-wheel drive could be a great way for Buick to fill in that “white space” that it tends to operate so well within.

Buick filed a trademark for the name “Sport Touring” in May, but it merely amounted to an available trim for its 2016 models that add a few aesthetic bells and whistles. With any luck, the follow-up on the “Tourx” name (if there is any to be had) will be something a bit more substantive.

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News Source: AutoGuide