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Buick Unveils Enhanced 2014 LaCrosse

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For years now, Buick has been making a concerted effort to attract younger buyers and shake the “old people’s car” stigma.  The Detroit automaker took a big step toward that with its MKZ, and now we are seeing its popularly refreshed styling make its way into Buick’s other vehicles, including the new 2014 LaCrosse.

Buick LaCrosse

2013 Buick LaCrosse

“We evolved the interior and exterior design, increased luxury amenities and materials, and enhanced the safety and personal technologies to give customers more reasons than ever to rediscover Buick,” said Tony DiSalle, U.S. vice president of Buick Marketing, in a press release.

The exterior of the LaCrosse receives some much anticipated refreshed design cues, including a LED daytime running lamps, LED wraparound tail lamps, and enhanced front and rear styling.

Buick has loaded its interior not only with additional styling cues, but also advanced technologies.  Drivers and passengers will be more comfortable in all-new seats created with premium materials, and a redesigned instrument panel displays all pertinent information in a futuristic setting.  The Buick IntelliLink in-car connectivity system is standard on the 2014 LaCrosse, and the flagship sedan also comes equipped with Buick’s advanced safety features.

Does the 2014 LaCrosse look like a vehicle that can change your perception of Buick?

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