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Cadillac Announces Content Partnership with Condé Nast

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Dare Greatly #daregreatly

Cadillac and Condé Nast are teaming up for a new project that will see editorial and branded content disseminated from 23 Stories; the partnership is said to be a means to help Cadillac “re-invent the luxury space by pushing the boundaries of marketing” through 50 pieces of individual customized content built to cater to the brand’s Dare Greatly campaign.

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The partnership will extend through 2016 and will include long- and short-form digital video as well as articles and editorial features released through Condé Nast Traveler, GQ, and Vanity Fair among others.

“Cadillac’s Dare Greatly theme represents the unapologetic creativity and relentless drive at the core of our brand,” said Uwe Ellinghaus, chief marketing officer of Cadillac.  “With our new home in New York City, Condé Nast is a smart partner to continue telling our story through a lens of daring spirit.”

“Creating the most compelling content and obsessively pushing boundaries is what drives Condé Nast,” said Edward Menicheschi, chief marketing officer of Condé Nast and president of the Condé Nast Media Group.  “Partnering with Cadillac, a brand with similar DNA, will result in premium storytelling that engages and inspires our shared consumers.”

The campaign will begin to unspool over the course of the next month, with the first trailer available at 23 Stories right now. Cadillac will likely leverage the new campaign in its unveiling of the XT5 crossover later this month at the Dubai Motor Show and LA Auto Show, as well as for the launch of the CT6 sedan later this year.

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