Cadillac Boss Seeks ‘Autonomy’ from GM, Aims for 500K Global Sales by 2020
Last September, Cadillac announced it was moving its brand out of Detroit and into The Big Apple in order to gain a greater sense of independence from General Motors. Over the past 11 months, the brand has done as much as it possibly can to grow both upward and apart from its parent company, and now its president is saying that it hopes to further that independence even more within the next two years.
Automotive News reports Cadillac President Johan de Nysschen told Wall Street analysts on Tuesday that the brand plans to present its own financials separate from GM by 2017. This would grant Cadillac a greater sense of “autonomy and self sufficiency.”
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De Nysschen also stated that Cadillac hopes to distinguish its dealership network from that of General Motors, allowing it the leeway necessary to focus more on building up its reputation and less on its sales performance in the bigger picture.
While Cadillac is beneath Chevrolet and Buick in terms of global volume, de Nysschen and company will be making strides to rectify that status with the stated goal of moving 500,000 vehicles globally by 2020. With a record total of 263,697 vehicles in 2014, that gives the brand a little less than five years to nearly double its sales volume.
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With a “massive product offensive” slated to begin in 2018 and possibly including new crossovers and replacements for the current ATS and CTS, de Nysschen believes that this goal is attainable.
“We’re in the investment phase,” he said. “We are preparing for the future.”
In the meantime, however, de Nysschen says that Cadillac “makes a very sizable contribution to the overall profit at General Motors.”
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News Source: Automotive News (subscription required)