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Cadillac Canada Team Members to Ride 2,500 KM for Dare Greatly Challenge

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Cadillac Dare Greatly Challenge

Earlier this year, Cadillac debuted its “Dare Greatly” slogan as a means to introduce the world to the all-new 2016 CT6. The team at Cadillac Canada took that message to heart, and they are now harnessing it as the inspiration for the “Cadillac Dare Greatly Challenge.”

The Cadillac Dare Greatly Challenge has the stated end-goal of a 2,5000 kilometer bike ride from Cadillac’s new global HQ in New York to GM Canada’s Oshawa headquarters. It will feature Cadillac dealers and Cadillac Canada team members, up to and including several members of the executive arm.

“I’m here to challenge our dealers, and ourselves, to take Cadillac to the pinnacle of all luxury brands,” said Mahmoud Samara, Cadillac Sales and Marketing Director. “To do so, we have to evolve. We have to change the culture of the luxury market.”

The entire process—from training to the final ride—will be documented via Twitter and YouTube videos. Stay tuned for more details as training and the final ride approaches.

Video: The Cadillac Dare Greatly Challenge