Cadillac Cuts Ribbon on Zürich | Schlieren Premium Store
Cadillac has arrived in Zürich/Schlieren after the brand and its sales partner Senag Automobile AG opened a new, high-luxury-focused showroom in Zürich last month. This represents the first Cadillac showroom in Zürich, and given the emphasis on luxury consistent with the brand’s ethos, one of the most opulent ever built.
“If in the day and age of rapidly progressing digitalization we continue to invest in physical showrooms of brick, mortar, metal, glass, and wood, we do this with a particularly strong sense of purpose,” said Helmut Stadler, Director of Retail Network Development, Cadillac Europe. “Cadillac Zürich | Schlieren has become a first-class showcase and offers every visitor an equally intensive and informative brand experience.”
The massive Cadillac Zürich showroom covers 320 square meters (3,444 square feet) and is decked out in high-quality materials including custom walnut appliques, artisan furniture, and a comforting lighting concept that provides visual clarity without overwhelming the eyes. The showroom displays Cadillac’s products as well as the Chevrolet Camaro and Corvette.
“The new Premium Store in Schlieren, which is Zurich’s auto mall par excellence, and the attractive portfolio of our challenger brand, Cadillac, provide us with ideal prerequisites to attract new, discerning customers in the premium segment,” said Pietro Bascio, branch manager, Cadillac Zurich, Senag Automobile AG. “By opening this second location in Zurich, the Senn family demonstrates the entrepreneurial foresight of successful expansion. And that an attractive physical location can no doubt have a stimulating effect on digitalization is something we will be pleased to prove to our visitors not only with a virtual car configurator but also with our fully digitized coffee selection.”
The Cadillac Zürich | Schlieren Premium Store is the 13th Cadillac dealership location in Switzerland, joining locations in Basel, Bern, Besenbüren, Biel, Bonstetten, Bremblens, Ebikon, Neuenhof, Petit-Lancy, Safenwil, Sihlbrugg, and St. Gallen.