Cadillac Global Sales Up Big in March Thanks to Surges in China, Canada
Cadillac’s sales may have slid 1.5% in the United States in March, but it was only in that market that the brand saw year-over-year declines. Global Cadillac sales totaled 27,406 units in March, up 22.1% from the year prior and good for the brand’s 10th straight months of double-digit growth.
“For ten consecutive months now, Cadillac’s disciplined strategy and strong product substance have produced double-digit gains of global sales growth,” said Cadillac President Johan de Nysschen. “Average transaction prices in the US market continue to increase, and the XT5 luxury crossover continues to grow the business in one of the most competitive segments.”
The new XT5 led Cadillac to 65% growth in the midsize luxury crossover segment in March and 54.4% segment growth in the first quarter. While sales were down 1.5% in March at 12,861 vehicles in total, average transaction prices outpace competitors like BMW and Audi at $54,268 per unit.
As was also the case in January and February, Cadillac’s growth comes largely from a massive uptick in sales in China. Cadillac grew 63% year-over-year in March, delivering 12,369 vehicles in China and just missing eclipsing the United States for sales volume by fewer than 500 units. Through the first quarter, however, China is Cadillac’s biggest global market by a significant margin with a total of 39,414 vehicles delivered, up 90.5% from Q1 2016.
Sales in Canada were up 28% with 1,212 units delivered. Sales in the Middle East were up 5.2% at 325 units, and sales elsewhere around the world were up 16.8% at 639 units.
Through the first quarter, Cadillac’s global sales total 78,649 vehicles, up 28.6% from 2016. The brand has only seen sales declines in the United States, where it has sold 33,982 vehicles. Sales in Canada are up 7.4%, sales in the Middle East are up 3.2%, and sales in other markets are up 12.9%.
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