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Cadillac and IvyConnect Continue Partnership

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Business people across the globe now have an even better reason to buy Cadillac than ever before with the renewal of a partnership between Cadillac and IvyConnect, a members-only social network for entrepreneurs, business leaders, and other professionals.

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IvyConnect’s mission since 2012 has been to create an indissoluble bond between young business professionals to encourage greater networking and information exchange; given that Cadillac is the unofficial brand of the young professional, the partnership only makes perfect sense.

“Cadillac and IvyConnect celebrate the ingenuity and entrepreneurial spirit that defines both of our brands,” said Melody Lee, Global Cadillac director of brand and reputation strategy, in a press release. “Both brands continue to bring together the exclusive set who are defining the next generation of leadership.”

As IvyConnect’s automobile partner, Cadillac will give businessmen and women a taste of the luxury Cadillac offers, while also sponsoring twelve different signature Ivy Innovator Events. These events include four Technology Summits, four Film Screenings, and four Design Receptions.

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The American carmaker will also collaborate with the social network on 26 other events throughout 2014, including the second annual Hampton Modern Manor Weekend and the 2014 Ivy Innovator Awards.

Do you think the partnership between Cadillac and IvyConnect is a good marketing move? Share your thoughts below!