Cadillac Logs Ninth Month of Double-Digit Global Growth in February
Cadillac sales totaled 21,460 units globally last month, an 18.6% year-over-year increase for the brand’s ninth straight month of double-digit global growth. Cadillac achieved the feat–in spite of an 8.6% decline in the United States–due to another month of massive growth in China, which after two months remains the brand’s largest market in terms of volume.
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“Cadillac is earning sustained global growth, registering double-digit gains for nine consecutive months,” said Cadillac President Johan de Nysschen. “While growing the business significantly, we are at the same time elevating the aspirational character of the brand. Average transaction price growth in the US market continues to be strong, reflecting both our disciplined strategy and the rising value customers are placing on Cadillac’s product substance.”
Sales in the United States dipped 8.6% with deliveries totaling 10,823 units, bringing its to-date total to 21,121 vehicles. Early losses in the US are more than offset by the brand’s growth in China, where 9,034 Cadillac vehicles were sold in February. Cadillac sales have grown by double digits in China for 12 straight months, and February’s 89.6% growth shows no indication that the trend will be bucked any time soon.
After two months, China is Cadillac’s leading volume market with 27,045 units delivered, more than double the 13,103 units sold through the first two months of 2016.
Sales in Canada also increased by double digits, growing 10.1% with 754 units delivered. Sales in the Middle East rose by 3% with 339 units sold, and sales throughout the rest of the world rose 6.9% with 510 units delivered.
Cadillac’s midsize luxury crossover sales grew 46% in February thanks to the continued success of the new XT5.
After two months, Cadillac global sales total 51,233 units, up 32.3% from 2016.
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