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Cadillac Middle East Celebrates 2016 ATS-V with Fashion Shoot

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2016 Cadillac ATS-V drifting fashion shoot

Photo: © General Motors

If there’s one thing we’ve all learned by now, it’s that Cadillac likes to incorporate fashion into promoting its new products. This was evidenced last month when the highly-anticipated 2017 XT5 was revealed as part of a capsule collection collaboration with Public School New York, and it was also evident during a fashion photo shoot showing off the drifting capabilities of the 2016 Cadillac ATS-V and aimed at the Middle Eastern market.

“Cadillac’s longstanding history is dotted with a number of breakthrough innovations that have repeatedly and relentlessly redefined the automotive landscape, especially in the role a car plays as a symbol of self-expression,” said Nadim Ghrayeb, Brand Manager, Cadillac Middle East “It is in line with this spirit that we decided to carry out this unconventionally staged fashion photo shoot.”

2016 Cadillac ATS-V fashion shoot

The campaign was conceived by the Interesting Times creative agency and utilizes the services of fashion photographer Diego Indraccolo and director Luigi Pane. It centers around the theme of being fashionably early, utilizing the ATS-V as a tool for helping people stand apart from the crowd. The photo shoot took place in July throughout Dubai, and the results are quite striking.

The entire campaign can be viewed at