Cadillac Middle East Sales Up 48% in First Half
Cadillac’s sales have been on the rise in the Middle East, and through the first half, the luxury brand has moved 48% more vehicles than it had through June 2014.
Cadillac was up 31% in May, which was impressive in and of itself. Then, in June, sales were up 127% year-over-year. There were no specific sales figures provided for individual models in the lineup, but it’s safe to say that with more than twice the sales from the prior year, Cadillac’s cachet in the Middle East is skyrocketing.
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“I’m glad to report that the first half of 2015 has been tremendous. Our triple digit growth rate in June has consolidated the first half’s results, and puts us in a firm position for the second half of the year,” said Felix Weller, Sales and Marketing Director for Cadillac Middle East.
“At this rate, our regional volume and market share goals for the end of this decade are well within our grasp,” Weller added. “Thanks to tremendous efforts from our dealer network, our regional growth is driven by an ever-increasing customer base that seeks to distinguish itself with a bold choice of self-expression.”
Cadillac will expand its offering in the Middle East later this year with the addition of the ATS-V (both Sedan and Coupe models) and CTS-V Sedan, and the CT6 will join the lineup in the first half of 2016.
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