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Cadillac Partners with Playbill to Host the “Tonight We Dare” Event

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"Tonight We Dare" celebrates the diversity of Broadway's community during LGBTQ Pride Month

Cadillac recently partnered with Playbill to put on an event celebrating the diverse community of Broadway

For 12 of the past 13 years, GM has scored a perfect 100 score for the Corporate Equality Index, which is conducted by the Human Rights Campaign. This survey examines corporate policies regarding LGBTQ workplace equality.

Cadillac’s advocacy for the LGBTQ community extends beyond the workplace. In fact, Cadillac recently teamed up with Playbill to host the “Tonight We Dare” event during LGBTQ Pride Month.


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This is the second year that Cadillac has partnered with Playbill to host this event. “Tonight We Dare” celebrates Broadway’s diverse community, including its LGBTQ artists.

During the “Tonight We Dare” event, guests were able to witness performances from three of Broadway’s most popular musicals. This year, the featured musicals included Waitress, Kinky Boots, and Come From Away.

The event was hosted by Ari’el Stachel. Stachel recently won the award for the Best Performance by an Actor in a Featured Role in a Musical during the 2018 Tony Awards.

This year’s “Tonight We Dare” event featured Tony-winner Ari’el Stachel

Cadillac’s partnership with Playbill continues in the form of other initiatives. Cadillac created a custom ad for the fifth annual Rainbow Playbills, which are handed out at 35 currently running Broadway productions.

Furthermore, the Cadillac House will feature digital pride flags through the end of June. At the end of the month, Cadillac will release an Instagram story for the 1969 Cadillac deVille “Stonewall Car,” a vehicle that has been featured in the New York Pride Parade for decades.


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“Culture is built on actions, and at Cadillac we want to create a culture based on respect, inclusion and safety; a place where every person can be their full self,” said Laura Jones, Cadillac global director of Human Resources. “Doing that means public displays of support for our diverse consumers, employees and neighbors, such as the annual Pride activities in and around Cadillac House.”

During LGBTQ Pride Month, or at any time of the year, Cadillac is doing its part to help create a more inclusive environment for people across the country.