Cadillac Plans to Expand, Improve Dealer Network in US
Cadillac will be looking to increase its sales in the United States in 2015 and cement itself as the foremost luxury auto brand in the world. As such, plans have been announced for a considerable expansion and upgrade of the Cadillac dealer network in the United States.
Upgrades and considerations include implementing new technologies in showrooms and building newer and more modern facilities around the country.
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“A strong, financially healthy dealer organization is an essential element of Cadillac’s expansion plans,” said Cadillac President Johan de Nysschen. “The stronger our dealers are, the better our service quality will be. Cadillac is on a journey back to the pinnacle of premium brands, and dealers will contribute every step of the way.”
Cadillac’s dealer network in the US currently stands at a total of more than 900 stores, including around 200 flagships and 700 boutique locations. Although it’s likely that the flagship dealerships will be the primary focus, de Nysschen said that the goal is to create a premium atmosphere at even those dealerships where multiple brands are sold.
Cadillac has also stated that there will not be any reduction in the number of dealerships that it operates around the country.
“Our comprehensive market coverage supports customer convenience, especially in access to service,” said de Nysschen. “Our task is to take further advantage of our network.”
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- Austin BlankenbecklerContributor
Austin Blankenbeckler is the General Manager of Carlisle Chevrolet Buick GMC Cadillac and the third person in his family, after his father and grandfather, to work at the Waxahachie Chevy dealership. Carlisle Chevrolet Buick GMC Cadillac has been selling quality cars to the Ennis, Midlothian, and Waxahachie area since 1926 and their commitment to quality and customer service is more than just a business approach, it’s the family way. Stop by the Waxahachie GM dealership today to see what a difference three generations of car and truck selling can make. Austin on Google +