Cadillac Simplifies Trim Levels with New “Y” Strategy
Cadillac is making its trim level structure easier to understand. Now, buyers will be able to quickly grasp where a model falls in the trim hierarchy and whether it’s more oriented toward luxury or performance. The luxury brand calls the new approach its “Y” strategy, and it’s being rolled out first for the new 2019 Cadillac XT4 crossover and the 2019 Cadillac CT6.
To understand the strategy, imagine a large capital “Y”:
- The stem of the “Y” represents a vehicle’s base Luxury trim.
- As the “Y” branches out to the luxury side, it progresses upward, from the mid-level Premium Luxury trim to the top Platinum trim.
- As the “Y” branches out to the sport side, it progresses upward, from the mid-level Sport trim to the top V-Sport trim.
As trims progress upward on either side of the “Y,” they will feature more standard and available features.
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The luxury side will be differentiated by features like chrome accents, multi-spoke wheels, rich interior colors, and handling that emphasizes ease and comfort.
The sport side will feature body-color or blacked-out accents, sporty wheels, more aggressively sculpted exterior design, sporty interior features, and handling designed for higher performance. High-performance engine options are also more likely to end up on the sport side.
Not every Cadillac model will feature all five trim levels. The new XT4 will only include Luxury, Premium Luxury, and Sport options — more like a lower-case “y.” However, the “Y” strategy will provide a basic framework for the brand to follow with overhauled and new models.
News Source: Cadillac Society