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Cadillac Starts 2018 with Retail Sales Gains from Escalade, XT5, ATS

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Chicago Auto Show - 2018 Cadillac Escalade Premium

2018 Cadillac Escalade Premium

Cadillac got off to a strong start in 2018 at retail, with sales rising 9.3% year-over-year from January 2017 to 8,828 vehicles delivered. Overall sales totaled 9,895 vehicles, down 3.9% year-over-year.

In terms of total sales, Cadillac saw strong performances from three key products: the ATS, XT5, and Escalade. ATS sales were up 18.6% from the first month of 2017 with 1,155 units delivered; XT5 sales totaled 3,989 vehicles, up 2.7% from its start to 2017; and Escalade sales rose 15.2% with 1,403 SUVs delivered.

The story was much of the same for Cadillac at retail: ATS sales were up 18%, XT5 sales were up 9%, XTS sales were up 30%, and Escalade sales were up 12%. Also significant was a two-point gain in retail segment share for the Escalade, as well as a $2,300 year-over-year increase in average transaction prices (ATPs).

Related Cadillac News: 2018 Cadillac XTS rolls on with updates to aesthetics and technology

Sales of the Cadillac CT6 were down 0.9% in January at 628 sedans delivered, and CTS was down 4.2% at 662 vehicles sold. The Escalade ESV was down 14.4% at 838 vehicles, delivered, and total sales of the XTS fell 34% at 1,220 vehicles delivered. Cadillac also saw a 70-unit shortfall from 2017 with the discontinuation of both the ELR and the SRX.

Cadillac delivered a total of 156,440 vehicles in the United States last year, which was down 8% from 2016. This paved the way for China to become the brand’s new largest market for sales, a position that will not likely be relinquished in 2018—Cadillac sold 20,222 vehicles in China last month, more than double its sales total in the United States.

Coming Soon? Cadillac said to be working on a three-row XT6 crossover