It’s already been a busy year for the Cadillac luxury brand and it’s about to get even busier.
Having already unleashed a new flagship sedan, as well as a new luxury crossover, Cadillac will be unveiling a new design concept on August 18th during Monterey Car Week.
The concept could be a preview of future Cadillac interior designs. In a short press release, Cadillac officials said the new concept will include “an array of curved OLED screens, co-developed with LG Electronics.”
The technology used in this new Cadillac is similar to what is currently being used in many of the latest home electronics. In addition, the press release also revealed this technology has been developed for use in a future production vehicle. This has led to speculation the technology could be a replacement for Cadillac’s CUE infotainment system, which users have complained about in recent years for being clunky and unintuitive.
Even though the interior of the new concept was revealed in great detail during the short video, no exterior images of the Cadillac were shown. However, earlier this year, GM Inside News reported that Cadillac is planning a larger CT8 sedan and an XT9 SUV, which could be priced between $250,000 to $300,000. However, Cadillac officials haven’t confirmed either of those vehicles.
Those people who will not be attending Monterey Car Week in person can see the new vehicle debut live by checking out Cadillac’s official Facebook page at 10:45am Eastern time on August 18th.
It could be worth mentioning this is not the first time Cadillac has revealed a concept vehicle during Monterey Car Week, as the luxury automaker also took the cover off of its Ceil hybrid electric concept car at the 2011 Pebble Beach Concours d’Elegance.
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