Cadillac’s China Lineup to Increase, Be Built Mostly in China
There’s something about foreign luxury cars that seems appealing to most people. Maybe that’s why Cadillac is fighting tooth and nail here in the United States to become competitive with Mercedes-Benz and BMW, but doing exceptionally well over in China. (Because, after all, Cadillac is foreign luxury to Chinese consumers). In fact, the American luxury brand is doing so well over there that Johan de Nysschen, brand president, intends to increase Cadillac’s China lineup by nine new models in five years.
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Whether the United States will share any of those models with the Chinese market remains to be seen, though it is very likely.
De Nysschen also intends to build the majority of China’s Cadillacs in China within the next few years. In fact, he’d like to produce a whopping 95% locally by as soon as 2018.
“China is on an unstoppable path of ascendancy,” de Nysschen remarked in Shanghai. “China is absolutely now, at the very, very center of our focus. We need to establish the Chinese market as the second volume hub for the Cadillac brand.”
Despite Cadillac’s success in China, the brand is still outsold by the German bad boys: BMW, Mercedes, and even de Nysschen’s old territory, Audi. Under de Nysschen’s direction, however, GM hopes to grow Cadillac here, in China, and eventually in Europe.
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News Source: Driving.ca