Cadillac’s Financial Reporting Won’t Go Separate Until 2017
If there were an award in the automotive world for brand with the most changes in a single year, it’s safe to say that Cadillac would take that distinction for 2014. Just in the last few months, the new president (Johan de Nysschen) and the new chief marketing officer (Uwe Ellinghaus) have implemented a number of big changes—and they plan to continue those changes going forward.
For example, Cadillac’s headquarters will be moving from Detroit to the Big Apple, in an apparent move meant to create a healthy division between Caddy and the other GM brands. Cadillac has also ramped up excitement for the CT6 flagship, which marks a dramatic shift in the naming structure for the brand. Cadillac will also be developing its own line of engines, taking marketing in an entirely new direction, and restructuring its dealer network. Oh, yeah, and on top of all that, Cadillac’s financial reporting will become separate from the rest of GM’s.
We reported on that last point a couple weeks back, when the announcement was made at the Los Angeles Auto Show by de Nysschen himself. Now, however, we have confirmation that this shift won’t take place until 2017, giving the brand a two year transitional period.
This marks a big turning point for Cadillac. Being more separate from GM will allow the automaker to make its own decisions, but this also means the brand will be held more accountable and must earn its investment funds from General Motors by generating results. The brand has a long way to go to work up to the ranks of BMW and Mercedes, but it’s definitely given itself the proper foundation.
News Source: Detroit Free Press