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Cadillac’s Olympic Ad for ELR is Smooth, Stylish, Hates European Vacation

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Cadillac's Olympic Ad

Cadillac’s Olympic Ad for the ELR questions why we work so hard.

The Super Bowl has come and gone, and it was more than crowded with too many auto ads to count. This might explain why Cadillac, in their efforts to promote their newly-released ELR, waited for Sochi’s stage to sell the world on their groundbreaking new EV ride. And it makes enough sense: while the Super Bowl is a globally-viewed phenomenon, the Winter Olympics are a global event perfect for the world’s fastest-growing luxury brand.

Starring Neal McDonough, who we adored as the eccentrically twisted Robert Quarles in FX’s Justified, Cadillac’s Olympic ad ruminates upon the question we often find ourselves asking in life: Why do we work so hard?

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McDonough strolls through a lavish backyard and a handsome home, comparing “crazy, driven, hardworkin’ believers” of America to those other countries who “take August off…off.” He evokes the names of American innovators and hard-workers like the Wright Brothers, Bill Gates, Les Paul, and Muhammad Ali. He reminds us that American innovation got us to the moon first, and that all we got when we reached it was “bored;” therefore, that car we left up there with the key in it remains there to this day because “we’re the only ones going back up there, that’s why.”

After changing seamlessly into a well-cut suit, McDonough and Cadillac’s Olympic ad get to the point at last: the Cadillac ELR. An electric vehicle that manages to look really sharp in the ad without losing sight of the fact that it is built to be green. And while, as CleanTechnica’s Zachary Shahan points out, the ad is up to its eyeballs in stereotypical American workaholic attitude and flaunting consumerism above all else, it is certainly on point in making the ELR look smart, appealing, and desirable.

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