Cadillac’s ‘Road to Table’ Gets Drivers Eating
Something you wouldn’t think would be too hard to do
Kia is not the only automaker blending fine dining and fine driving. Cadillac is getting into the game with “Road to Table,” resulting from a partnership with Saveur magazine. Fans will get to enjoy a divine culinary experience and strap into an all-new Caddy for a test drive of a lifetime*.
*Okay, maybe not a lifetime, but it will be pretty awesome.
“Together with Saveur, Cadillac is creating an immersive culinary experience,” said Melody Lee, Global Cadillac director of brand and reputation strategy. “These are vibrant experiences that will resonate with luxury consumers nationwide.”
The “Road to Table” program will be hosted by the magazine’s editorial team, which includes Editor-in-Chief, James Oseland; Executive Editor, Betsy Andrews; and Executive Digital Editor, Helen Rosner. Invited guests will be able to drive either a 2014 Cadillac CTS or a 2015 Cadillac Escalade to the featured restaurant; following the meal, guests will be chauffeured back to the starting spot in an Escalade, where they can then check out the 2014 Cadillac CTS Vsport sedan, the ELR, the 2015 ATS Coupe, and the Escalade on display.
“We are excited about our partnership with Cadillac and having the opportunity to co-host this distinctive event series,” said James Oseland, who will be the host of the “Road to Table” programs in Chicago and Philadelphia. “This collaboration offers consumers an elevated experience within the world of food by tying in essential lifestyle elements that Cadillac represents.”
The “Road to Table” event kicks off this month in Chicago but will also be held in Philadelphia, Atlanta, Dallas, and Orange County this summer and fall.
- Austin GermainContributor
Austin Germain, son of owner Steve Germain, is an avid car lover and enjoys producing YouTube videos for the various dealerships. He is the Brand Experience Manager for Germain Motor Company, which includes working with Porsche of Ann Arbor, MINI of Ann Arbor, and VW of Ann Arbor.