#CamryBold Reception Kicks Off Miami Auto Show in Style
Last, week the Miami Auto Show kicked off with a number of events hosted by various automakers. One such event was the #CamryBold reception, held by Toyota’s Hispanic Business Strategy Group (HBSG) and its partners at the New World Center in Miami Beach. The event featured more than 90 VIP guests, as well as the 2015 Camry SLE and the 2014 Camry Hybrid. During the event, guests were invited to learn more about the vehicles from a product specialist, take selfies with the vehicles, and tag their photos on social media with #CamryBold or #VayamosJuntos.
Patricia Salas Pineda, Group Vice President of the HBSG, praised the event, saying, “It’s a great pleasure for us to host this reception and take part in the Miami Auto Show, where we’ve had the opportunity to highlight the 2015 Camry and talk to our wonderful guests and the media about all the great initiatives that the Hispanic Business Strategy Group is undertaking to keep Toyota as the number one automotive manufacturer of choice among Latinos for over a decade.”
Attendees, who included members of the South Florida media, also got to learn about Toyota’s Más Que Un Auto campaign, which provided customers with name badges for their vehicles free of charge.
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The event was designed not only to spotlight to all-new Camry, but to reaffirm HBSG’s commitment to the Hispanic community both in South Florida and across the nation.
Thanks to a successful turnout, Toyota expects to make the #CamryBold reception an annual part of the Miami Auto Show.