Car Wars Study Foretells Corvette Zora, Buick Park Avenue, Buncha New Cadillacs
According to Bank of America Merrill Lynch’s annual “Car Wars” study, General Motors will substantially increase its market share by 2020 by replacing approximately 88% of its current model lineup and continuing to emphasize trucks and crossovers at a greater rate than the industry.
From the report:
We forecast GM’s product cadence to remain solid in model years 2017-2020 as the company launches a dozen new CUVs and its next-gen trucks. There is a slight slow start in MY2017 and then there is a surge of product with all-important nameplates like the Chevrolet Traverse and Equinox in MY2018. There is further follow-through in MY2019 with the all-new Chevrolet Silverado and GMC Sierra, and in MY2020 with the full slate of large SUVs. The acceleration of the truck launch by at least one year appears to be a response to competitive pressures. In total, we expect product activity to support market share and pricing proving the skeptics wrong.
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What’s more, the report gives a projected breakdown of the vehicles expected to be launched between 2017-2020. Included in the forecast for 2017 are models that have already hit the market—Cadillac XT5 and CT6, Buick Cascada and Envision—as well as the upcoming Chevrolet Bolt, GMC Acadia, and Buick LaCrosse.
Perhaps most interesting are the projected launches for models that do not currently exist in GM’s lineup. For one, Buick is projected to release a new Park Avenue sedan for the 2018 model year; Cadillac is projected to launch XT4 and XT7 crossovers and a CT4 sedan by 2018 and a XT3 crossover by 2019; and Chevrolet is projected as launching the long-gestured Corvette Zora by 2018.
In each model year from 2018-2020, General Motors is expected to replace no less than 20% of its lineup. By 2020, General Motors’ comprehensive lineup is slated to be about 37% crossovers and 49% light trucks. Comparatively, only 4% of GM’s offerings will be small cars.
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News Source: Automotive News (subscription required)