Carlos Ghosn Identifies the Auto Industry’s ‘Disruptive Triangle’
The title of this post might lead you to think that the Renault-Nissan Alliance’s fearless leader, Carlos Ghosn, has decided to join a new religion or cult. In reality, the executive is using ‘Disruptive Triangle’ as a name for the trio of forces that will have a huge impact on automotive technology in the near future. According to Ghosn, those three factors are population growth, climate change, and rapid innovation.
In an essay posted to the UK’s Nissan Newsroom, Ghosn breaks down each part of the Disruptive Triangle to describe how it affects cars. Population growth is a concern across many, if not all, industries, and in the world of cars it could lead to more pollution, traffic jams, and energy use as an increased volume of people work to move around the world. Rapid innovation will drive a lot of change in the auto industry, as new technology that is created can be applied to the car world and change what consumers expect from their vehicles. Ghosn estimates that in the next five years, humans can expect to see more technological advances than we have already observed in the last 20 years. Lastly, global climate change will have an impact on he auto industry because automakers will need to work hard to combat the effect their products have on the planet.
While it might seem that Ghosn’s view of the future is a bit gloomy, he has tremendous hope for the future. From the Disruptive Triangle, a trio of technologies to take them on have emerged in the forms of electrification, connectivity, and autonomous drive. We can’t wait to see what the future looks like for Nissan and beyond.
Full Essay: Nissan Great Britain