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Check Out the Chrysler 200 Factory Tour

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Take the Chrysler 200 Factory Tour for a look inside the Sterling Heights Assembly Plant and the all-new 2015 Chrysler 200.

Take the Chrysler 200 Factory Tour for a look inside the Sterling Heights Assembly Plant and the all-new 2015 Chrysler 200.

Picture this: you’re bored and want to do something educational, so you decide maybe you’ll tour a museum or a company headquarters or a factory. The problem: you don’t want to put on pants. Google Maps Business View technology has got you covered, by providing you with the ability to tour all kinds of locations without having to leave the couch. The latest addition to the technology is the Chrysler 200 Factory Tour, which lets you step inside the Sterling Heights Assembly Plant for a virtual tour to see just how the all-new 2015 Chrysler 200 is built.

Chrysler 200 Factory Tour

“Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before. It’s ‘all-new’ in every aspect, and will challenge consumer perceptions in the mid-size segment,” explained Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.

Chrysler 200 Factory Tour

Francois added, “I personally wish everyone could visit the plant to walk through and experience the fascinating process live. But since we can’t bring people to the plant, we’ve worked with Google to openly bring the plant to the people, so they can themselves experience how these processes drive precision, reliability and deliver an exceptional and truly all-new Chrysler 200.”


Related: Don’t Look Now, But the 2015 Chrysler 200 Just Got Even More Impressive


Chrysler 200 Factory Tour

You can access the virtual Chrysler 200 Factory Tour online at www.chrysler200factory.com/. The tour is led by Shawn Jeffers, the Senior Manager of Center Manager Assembly Operations at Sterlinght Heights.

Chrysler 200 Factory Tour

“Consumers spend hours researching various characteristics of a car in the buying process,” said Al Gardner, President and CEO of Chrysler Brand, Chrysler Group LLC. “In today’s economy, and with so many consumer options, we believe showing where and how the all-new 2015 Chrysler 200 is made will make a lasting impression, and continue to speak volumes about the Company’s commitment to quality and craftsmanship in the most transparent way. Many of these unique features go well beyond the ones consumers will be able to see in the new 200 on the showroom floor. But they matter and are vital to building a world class vehicle. The Chrysler 200 Factory Tour gives us this opportunity.”

Chrysler 200 Factory Tour


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It’s actually pretty stunning to see the facility, which takes up 5 million square feet. Chrysler Group invested almost $1 billion to prep the factory for producing the all-new 200, and it shows. During your tour, be sure to check out the Body Shop, the Butterfly Assembly, Laser Brazing, the Metrology Center, and the Paint Shop.

Happy pants-less travels!