Patrick Grieve
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Chevrolet Cuts to Heart of Silverado-vs-F-150 Debate in “Saws” Video

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Still image from 2016 Chevy Silverado commercial "Saws"

When you hear that the latest Silverado commercial involves Chevy “taking someone to the woodshed,” you might start to worry that the bowtie brand has gotten a bit overzealous in its attempts to reform Ford F-150 supporters. Don’t worry—the truck wars haven’t quite gotten to that point yet.

In a new video posted today, Chevrolet asks a focus group of woodworkers to choose between cutting a 2×8 with a handsaw or a power saw… and you WON’T BELIEVE which one they pick!! (Just kidding, you totally will):

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Turns out, the handsaw-vs-power tool conundrum is a metaphor for the Silverado-vs-F-150 debate. The 2016 Chevy Silverado is the power tool in this analogy, since its available best-in-class 6.2-liter V8 engine yields 420 horsepower and 460 lb-ft of torque (while the F-150, presumably, is powered by sticking one’s legs through the floorboard and pedaling, à la the Flintstones’ car).

Plus, according to a sampling of real people who aren’t actors (or maybe are), the Silverado just looks “badass.”

Personally, I think this video titled “Saws” is a decent bit of advertising. But what I’m really looking forward to is the sequel, “Saws II,” in which Mary “Jigsaw” Barra traps eight F-150 drivers in an abandoned warehouse and subjects them to a torturous series of “games.”

Now that would be some viral marketing.

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  • Patrick GrieveEditor

    Patrick Grieve was born in Southwestern Ohio and has lived there all of his life, with the exception of a few years spent getting a Creative Writing degree in Southeastern Ohio. He loves to take road trips, sometimes to places as distant as Northeastern or even Northwestern Ohio. Patrick also enjoys old movies, shopping at thrift stores, going to ballgames, writing about those things, and watching Law & Order reruns. He just watches the original series, though, none of the spin-offs. And also only the ones they made before Jerry Orbach died. Season five was really the peak, in his opinion. See more articles by Patrick.