Chevrolet Going Pink in October for Fifth Straight Year
For the fifth consecutive year, Chevrolet has announced a series of initiatives it will be taking to help fight breast cancer in the month of October. The American automaker has raised over $4.4 million for the cause since 2011, and this year hopes to exceed the $1.2 million raised for the American Cancer Society in 2014.
Chevrolet and its participating dealers are supporting the Making Strides Against Breast Cancer walks through sponsorships, team participation, and other activities.
“This is a cause close to the hearts of millions of people across the country and Chevrolet is offering individuals a number of ways to show their support,” said Chevrolet Marketing VP Paul Edwards. “Through our efforts the past five years, we’ve helped the American Cancer Society raise more than $4.4 million for its programs to Find New Roads in the fight against breast cancer.”
Chevy will be encouraging breast cancer awareness through a variety of other ways, as well, including a social media campaign that encourages people to share who they drive in support of using the hashtag #IDriveFor. Chevy will donate $5 for every social post (up to $500,000) on Twitter or Instagram using #IDriveFor.
Team Chevrolet Motorsports is also bringing back the pink Chevy SS pace car at the NASCAR Sprint Cub Series races at Talladega Superspeedway on October 25th and Martinsville speedway on November 1st, and Chevy will make a $350 contribution (up to $50,000) for each caution lap taken by the pink pace car. The bowtie brand and the American Cancer Society will also give some breast cancer survivors and caregivers a once-in-a-lifetime experience on the tracks.
A large contingent of Chevrolet and GM employees will be participating in the Detroit Making Strides Against Breast Cancer walks, and hundreds of Chevy dealerships will be taking part in walks in their own communities.
“Because of great initiatives from corporate partners such as Chevrolet, we are able to create consciousness about a terrible disease and fund vital programs to save more lives from cancer,” says American Cancer Society CEO Gary Reedy. “Chevy is committed to making sure no one has to walk alone when confronting breast cancer.”