Chevrolet Hosts Manchester United Fan Party at Indian Dealership
Chevrolet’s sponsorship of Manchester United is largely seen as a huge waste of money, but hey, the company is getting some things out of its $600 million investment—like a cool fan party at a dealership in India!
Chevy India hosted the Manchester United fan party #ILOVEUNITED yesterday at its dealership Dulichand Motors. The three-day long event is meant to recognize the passion of Manchester United fans in India.
In attendance were Man U legends Dwight Yorke, Quinton Fortune, and Bojan Djordjic, all of whom participated in a “meet and greet” organized by Chevrolet.
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Chevy also extended its partnership with Man U by starting an online contest that provides fans with the chance to watch a live screening of the Tottenham Hotspur and Manchester United match with the legendary players. There were 20 winners selected to watch the live screening, and two lucky winners who got to go on a drive with one of the legends in a Chevy Trailblazer.
“Football transcends geographic, cultural and language barriers, the association with Man U provides Chevrolet a chance to engage with billions of passionate fans around the world,” said Mr. Suhail Tariq, General Manager of Marketing & Customer Experience for GM India. “Chevrolet takes immense pleasure in bringing play to India by its continued partnership with Manchester United and supports the team and its legends in building a strong base with its fans.”
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Chevrolet began its seven-year shirt sponsorship of Manchester United back in 2014, around which time Man U promptly began to be horrible. Chevy’s $600 million investment is widely regarded as one of the company’s biggest miscalculations—but hey, these folks in India seem to be having a lot of fun, so… worth it?