Chevrolet India Launches Nationwide Road Safety Initiative
Today Chevrolet India announced the launch of a nationwide Road Safety campaign, in association with SIAM-SAFE (Society of Indian Automobile Manufacturers-Society of Automotive Fitness and Environment) and the Ministry of Road Transport and Highways. The goal of the new initiative is to create more road safety awareness amongst motorists on during the ongoing National Road Safety week 2017.
Via a dedicated page on Chevrolet’s Facebook and Twitter accounts, online users can voice their commitment to road safety by employing the #IPromiseTo and #DriveWithCare hashtags.
Chevrolet India says it will also be conducting on-ground activations from January 9th through the 15th at 14 Chevy dealerships across the country, with a special activation to be conducted at DLF Cyber Hub, Gurgaon on the 13th and 14th. Chevy representatives will stress the importance of road safety rules and taking precautionary measures on the road.
“We are happy to partner with SIAM in its noble mission to profess Road Safety,” said Jack Uppal, VP Marketing and Customer Care for Chevrolet India. “This initiative also ties in well with Chevrolet’s ‘Drive with Care’ campaign that heavily addresses safe driving habits. At Chevrolet, one of our key motto is to keep the customers at the center of everything and Road Safety Week is just one of our initiative to connect, engage and educate them on the importance of being cautious while driving.”
“Road safety is a high priority concern today and it is imperative that we continue and promote safe driving habits amongst all our employees and customers,” Uppal added. “Taking this commitment forward, we hosted many activities internal as well as external. Initiatives like these also help in reviving the fading principles of ‘being safe always’ and we will persistently take such efforts to create safer environment for all.”
This new road safety initiative is an extension of the “Drive with Care campaign” that Chevy launched last year, which took off in social media, with over 14.5 million views of the campaign video and over 110,000 social engagements.