Chevrolet Colorado History
When the mid-size pickup truck segment began calling Chevrolet’s name, it answered in 2004 with the Chevrolet Colorado. This pickup (and its twin, the GMC Canyon) made a name for itself in its segment and, after a brief hiatus, has come back for another go with the 2015 model year.
As the replacement for the Chevrolet S10, the Colorado compact pickup truck was first produced for the global market. Built off a platform shared with Isuzu, the Colorado was produced in Thailand and Shreveport, Louisiana.
The Colorado was Chevrolet’s first real foray into the mid-size truck segment, with its predecessors all being considered compact.
After a brief break from the car industry, the Chevrolet Colorado is back with a redesigned body and three different models (the Work Truck, the LT, and the Z/71). A turbocharged diesel engine is also offered, along with General Motors’ 3.6-liter Direct Injection V6. The second-generation Colorado debuted on November 20, 2013 at the Los Angeles Auto Show.
Reception of the Chevrolet Colorado
The American public received the first-generation Chevrolet Colorado with open arms. The pickup peaked in 2005 with 163,204 units, passing the Ford Ranger, which was the segment leader at the time, by almost 35%. The second-generation pickup is also receiving a lot of attention for its big comeback, with many people stating that the Colorado will revamp the face of the segment.