Chevrolet Places Two New Models Atop the Chevrolet Fountain at Comerica Park
Just in time for Opening Day, Chevy is sending a Colorado ZR2 and a Traverse High Country to be put on display at the home of the Detroit Tigers
Baseball season is almost set to begin, with Opening Day taking place on March 29. The 2018 season is especially exciting for the Detroit Tigers, as it marks the 5oth anniversary of their 1968 World Series Championship.
Fans of all ages will be in attendance as the Tigers take the field at Comerica Park. Furthermore, two Chevy vehicles will also be in the crowd.
A 2018 Chevrolet Traverse High Country and a 2018 Chevrolet Colorado ZR2 will be placed on top of the Chevrolet Fountain at Comerica Park for the 2018 baseball season.
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For the past nine seasons, Chevrolet has served as the official sponsor of the fountain, which comes alive with ornate water displays and the roar of a tiger every time the Tigers score a home run. As a part of the partnership, Chevy has historically placed vehicles near the top of the structure.
This year, the Detroit-based automaker is sending the Traverse High Country and the Colorado ZR2 to Comerica Park. The Colorado ZR2 was chosen to represent the incredible off-roading capabilities that many Chevy vehicles possess, while the Traverse High Country was sent due to its reputation as a versatile family hauler.
“This year, we have chosen to display the all-new Traverse High Country and the Colorado ZR2 because they are among the most versatile and capable vehicles in the Chevrolet lineup,” explained Paul Edwards, U.S. vice president of Chevrolet Marketing. “We know that they are tough enough to withstand the unpredictable Michigan weather.”
That guarantee is backed by 200 hours of Climatic Wind Tunnel testing. Furthermore, the Colorado ZR2 and Traverse High Country were also exposed to extreme temperatures and humidity levels during their testing periods.
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In addition to serving as the official sponsor of the Chevrolet Fountain at Comerica Park, Chevrolet also serves as the Official Vehicle of Major League Baseball and the official sponsor of the PLAY BALL initiative. From 2016 to 2017, Chevy has donated more that 136,000 equipment kits to youth baseball programs through the initiative.
If you’re planning to take a trip to the Tigers’ opening day game later this week, keep an eye out for two of Chevy’s best vehicles atop the fountain at Comerica Park.