Chevrolet Posts Best April Retail Sales Since 2006
Chevrolet posted its best April retail sales mark in a decade last month, moving 134,562 vehicles to retail customers and improving 4.5% from its April 2015 retail mark. Overall sales totaled 183,442 units, down 2.3% as a consequence of General Motors cutting out the daily rental sales component of its strategy.
Through four months, Chevy’s retail sales are up 8.6% at a total of 491,090 units, while overall sales are down 1.2% at 656,172 units.
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Retail-wise, Chevy cars were up 4% in April thanks to 13% growth from the Camaro, 2% growth from the Spark, 139% growth from the Volt, and 45% growth from the Malibu. Malibu sales were up 24.9% overall with a grand total of 21,763 units delivered. Through April, Malibu sales totaled 79,985, up 33.7% from the pace set through April of last year.
To date, retail sales of the Malibu are up 53%, and according to JD Power PIN, the model has managed to nearly double its retail share from 2015 through the first four months of 2016. The Malibu’s year-to-date sales are the best it has seen since 1980.
Chevy truck sales were also up at retail, growing 19% in April. Sales of the Colorado rose 55% in its best month since relaunch, the Silverado was up 14% for its best April in a decade, Trax was up 46%, Suburban was up 16%, and Tahoe was up 8%. Sales of the Tahoe and Suburban through the first four months are the highest they have been since 2008.
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