Chevrolet Tops Korean Service Quality Index Study for Sales Service for Fourth Year in a Row
Chevrolet has finished No. 1 for vehicle brands in the Sales Service category of the Korean Service Quality Index study conducted by Korea Management Association Consulting. This marks the fourth year in a row that Chevy has earned top honors in the KSQI study.
For 2016, 111 different companies and organizations from 26 industries were analyzed in terms of the quality of customer service. To gather data, mystery shoppers reported findings from unannounced visits to various businesses and facilities.
Chevrolet’s dealerships in the cities of Busan, Daegu, Daejeon, Gwangju, Incheon, and Seoul were visited by these secret shoppers between August 2015 and May 2016. What resulted was an industry-high of 96 points for Sales Service out of a possible 100, and high scores in 10 of 11 metrics including attitude, knowledge, courtesy, and enthusiasm.
To celebrate the findings, GM Korea held a special event at its headquarters in Incheon last month, which was attended by GM Korea President and CEO James Kim; GM Korea VP of Vehicle Sales, Service, and Marketing Dale Sullivan; and KMAC VP Insang Yu.
“Being the leader in Sales Service for four consecutive years demonstrates Chevrolet’s brand value, which prioritizes customer satisfaction,” said Kim. “We will continue to provide the highest-quality products and services to satisfy our customers.”
Chevrolet has been building upon a strong foundation laid when the brand was introduced in the country in 2011, and its vehicles benefit from the longest vehicle warranty in Korea with Chevrolet Complete Care 3.5.7’s 5-year/100,000-kilometer warranty for every new vehicle but the Camaro.