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Chevy Colorado Performance Concept Bows at SEMA

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This week is a big one in the automotive community, as SEMA kicks off tomorrow in Las Vegas. Chevy will be bringing the all-new Colorado Performance Concept to the show. The mid-size truck concept was designed with the help of Ricky Carmichael of motocross fame. The intent was to design a truck that could transport a motorcycle, a mountain bike, and the required gear, but also had the mid-size functions that a full-size truck couldn’t offer. From that, the Chevy Colorado Performance Concept was born.

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Chevy Colorado Performance Concept

Introducing the Chevy Colorado Performance Concept

“Where I take my bikes, a full-size truck isn’t always the best solution, so a maneuverable midsize truck like the Colorado is just the ticket,” commented Carmichael. “Besides a cargo bed that’s not only large enough to haul a motocross bike and a mountain bike, the Colorado has the power to confidently take them where the pavement ends.”

Chevy Colorado Performance Concept

The truck in question utilizes a 6’2” cargo bed on the crew cab configuration. The concept has everything needed, from concept equipment that allows for bike mounting to a tailgate extender. The truck gets a matte gray exterior paint job with high-gloss silver and yellow accents, plus a graphic that includes Carmichael’s signature. The concept also gets unique yellow highlights on the 17-inch Z71 aluminum wheels.

Chevy Colorado Performance Concept

Other features include a sport bar in the bed, yellow accents in the interior, and a rearview camera. Under the hood, the Chevy Colorado Performance Concept sports an available 3.6-liter V6, good for 305 hp and 269 lb-ft of torque.

Chevy Colorado Performance Concept

Interested customers will be able to have the accessories installed when they buy the truck, and the cost can be rolled into the monthly payments.

Chevy Colorado Performance Concept

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Photo Source: GM