Chevy Colorado Selling Faster than Ford F-150
The new 2015 Chevy Colorado got a significant edge over the Ford F-150 when it was chosen as the Motor Trend Truck of the Year. Now, it’s getting another (arguably more important) form validation: some positive sales results.
According to data gathered by PickupTrucks.com, the 2015 Chevy Colorado crew cab was the fastest selling pickup truck in the month of March. The average Colorado crew cab only stayed on a dealership lot for an average of 14 days before being purchased. By comparison, the 2015 Ford F-150 crew cab averaged 18 days on the lot, which, if our math is correct, adds up to three more days.
The extended cab version of the Colorado only spent 20 days on the lot, which tied it with the F-150 extended cab.
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General Motors had lots of reasons to be happy, as the rest of the fastest selling pickup trucks list was dominated by the GMC Canyon and Sierra.
However, Chevrolet was also well represented on the more dubious list of the slowest selling pickups in America. The Silverado 2500 extended cab averaged 109 days on the dealership lot, making it the second slowest selling truck in March (first place went to the Sierra 2500 extended cab).
The positive takeaway for the bowtie brand, though, is that the Colorado has proven a hit with customers. The automaker’s strategy of offering special edition packages like the Colorado GearOn and Colorado Trail Boss edition seem to be enticing truck buyers who want a vehicle customized to their lifestyle. So much so, in fact, that Chevy is struggling to meet the demand for Colorados, which is always a good problem to have.
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News Source: PickupTrucks.com