Chevy Continues to Raise Awareness for Breast Cancer, Unrolls New Chevy Cares Campaign
Fall is a season of gratitude. It’s also a great time to demonstrate generosity in the form of financial contributions and advocating for worthy causes. The auto industry also takes a part in this autumnal time of charity. It comes as no surprise then that Chevy and GM are continuing to raise awareness for breast cancer, for the eighth year in a row.
A tradition of advocacy
This fall, Chevrolet will partner with the American Cancer Society Making Strides Against Breast Cancer. Employees will participate in walks to raise awareness. The brand will also encourage customers to support the cause. Chevy will donate $5 for every social media post that uses the #IDriveFor hashtag, in honor of each person who is currently battling, or who has battled, breast cancer. During October, all proceeds from this campaign will go to the American Cancer Society, to support education, research, and screening promotions.
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This year, Chevy is helping fight breast cancer in an additional way. The brand is initiating Chevy Cares, a new community-focused marketing platform. Besides raising awareness for breast cancer, the platform will also foster support for youth sports and victims of natural disasters, as well as those in the military and their loved ones. Paul Edwards, U.S. vice president of Chevrolet Marketing, expressed the automaker’s pride in the new campaign. “[ChevyCares is] a unifying effort that will allow us and our dealers to do even more in the communities where we live and work, including building on the success of our partnership with the American Cancer Society to raise even more awareness and financial support for breast cancer research.”
Check out Chevrolet’s website here, for more information on how to participate in the #IDriveFor movement.
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News Source: GM Authority