Chevy Extends 24/7 Roadside Assistance to Support Saudi Female Drivers
On June 24, the Saudi Arabian government will lift the ban on females driving cars. As a result, Chevy is extending its 24/7 roadside assistance program to Saudi women behind the wheel.
The initiative kicks off on June 24 and will continue for eight weeks. Chevy will offer the program to any Saudi woman regardless of what make of vehicle they drive. This is unique, considering that the brand usually only offers this program to buyers of new Chevrolet models, as a complimentary four-year subscription service.
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Molly Peck, chief marketing officer at General Motors Middle East, said, “Safety is part of our very foundation at Chevrolet.[…] KSA is no different. Engrained in the Saudi community for over 90 years now, we have been a constant companion providing dependable means of transport to both men and women which is why extending our 24/7 Roadside Assistance program to all women drivers in Saudi was a natural step for Chevrolet.”
Now, Saudi women drivers will be able to take advantage of the brand’s roadside assistance program which provides support for recovery in the event of an accident, recovery from being stuck in sand, emergency towing, courtesy transportation to take a driver home, lockout service, flat tire changes, battery jump starts, and fuel delivery up to 20 liters.
We commend Chevrolet for helping celebrate the upcoming ban lift and supporting Saudi women in such a practical way as they test out their newfound independence on the road.
Source: GM Authority