Chevy Impala At Risk of Being Discontinued
While the Chevy Impala still currently has a role in the automotive marketplace, GM CEO Marry Barra says the future of the vehicle will be evaluated.
The Impala is at risk of extinction because the demand for large sedans isn’t what it used to be. National sales for full-size sedans dropped by 8.2% in 2014 and are down 16% through September of this year.
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When asked if declining sales numbers put the Impala in jeopardy of being discontinued, Barra answered in a philosophical manner, “That’s a hard one because the Impala is such a great vehicle,” she said. “But we can’t look at where the market’s been. We’ve got to look at where the market’s going.”
The Impala’s history dates back to 1958 and it is one of the most popular vehicles for rappers to use in their music videos. California rapper Game recently showcased a ’63 Impala in the 2015 video for his song “Ryda,” which featured Detroit rap artist Dej Loaf.
General Motors previously discontinued approximately half of its brands following its 2008 bankruptcy, but the automotive company still features the widest selection of vehicles of any US manufacturer.
While the Impala and other large sedans are under danger, GM vehicles selling well like the Chevy Silverado and Cadillac Escalade are reportedly safe, which should make MLB player Mike Trout and pop-singer Justin Beiber very happy since they seem to favor those vehicles.
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- Austin BlankenbecklerContributor
Austin Blankenbeckler is the General Manager of Carlisle Chevrolet Buick GMC Cadillac and the third person in his family, after his father and grandfather, to work at the Waxahachie Chevy dealership. Carlisle Chevrolet Buick GMC Cadillac has been selling quality cars to the Ennis, Midlothian, and Waxahachie area since 1926 and their commitment to quality and customer service is more than just a business approach, it’s the family way. Stop by the Waxahachie GM dealership today to see what a difference three generations of car and truck selling can make. Austin on Google +