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Chevy Launches New Truck Legends Program for Texas Drivers

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Chevy Truck Legends program launches for loyal Chevy truck drivers in Texas

Today Chevrolet launched “Truck Legends,” a new program geared at loyal Chevy truck drivers in Texas, which the bowtie brand refers to as “the heart of truck country.”

Truck Legends is an exclusive community for residents of the Lone Star State who have over 100,000 miles on their Chevy truck, or have purchased and/or leased two or more Chevy trucks in their lifetime.

Eligible vehicles include the Silverado and Silverado HD (and past C/K trucks), Colorado (and past S-10 trucks), Tahoe, Suburban, and Avalanche. To sign up, customers can go to and create a profile.

The American automaker says it will expand the program nationwide next year. For now, though, only Texans will get to experience the benefits of membership, which include exclusive Truck Legends hats, decals, and, for those who can make the claim, decals that celebrate mileage milestones ranging from 100,000 to 1 million miles.

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In addition to the exclusive memorabilia, Truck Legends members may receive additional benefits from participating dealers, such as free car washes and discounts on oil changes and Chevy truck accessories.

Chevy also says it will periodically offer members “once-in-a-lifetime” experiences, based on the company’s sponsorship agreements with other entities, such as Major League Baseball. Examples include tickets to sold-out sporting events (think All-Star Game), front-row concert tickets, and sneak peeks at new Chevy models.

“We know there is a story behind every mile, every truck and every customer,” said Chevy truck marketing director Sandor Piszar. “The Truck Legends program is our way of saying ‘thank you’ to our loyal customers, and curating some of their stories.”

“In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America,” Piszar added. “The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”

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