Chevy Leads J.D. Power Initial Quality Study for Fourth Consecutive Year
Chevy had similar success earlier this year, when it had the most models ranked highest in their segment in the 2016 J.D. Power Vehicle Dependability Study.
“These results play two critical roles in our strategy to bring new retail buyers to the brand,” said Global Chevrolet President Alan Batey. “First, the study results will help attract new buyers to Chevrolet, as J.D. Power data shows ‘expected reliability’ is customers’ top purchase consideration for a new vehicle. Second, the improved ownership experience of our new vehicles will help convert first-time Chevrolet buyers into repeat customers, as J.D. Power indicates customers who have a positive experience in the first 90 days of ownership are more likely to become repeat buyers for the brand.”
Chevrolet credits its “focus on the customer” for a 3% gain in retail sales over the first five months of 2016. Chevrolet’s share of retail sales also grew 0.6% over the same period, making it the fastest growing full-line brand in the industry.
The Chevy Silverado swept the 2016 J.D. Power Initial Quality Study’s full-size truck categories, with the Silverado 1500 finishing first among light-duty trucks and the Silverado HD first among heavy-duty trucks. The Chevy Equinox led the compact SUV segment (in a tie with the GMC Terrain), while the Tahoe lead the large SUV segment. Last but not least, the 2016 Chevy Spark ran away with the city car award, with study results that were a whopping 48 points higher than the segment average.
Now in its 30th year, the J.D. Power Initial Quality Study looks at problems owners experience with their vehicles during the first 90 days of ownership. Initial quality is measured by the number of problems experienced per 100 vehicles (PP100), meaning a lower score reflects fewer problems and higher quality.
To see the full 2016 J.D. Power Initial Quality Study results for every segment, click here.
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