Chevy Pickup Trucks Power Bowtie Brand’s May Sales Gains
Last month was good to Chevrolet, with the bowtie brand enjoying a total of 207,970 units sold in May 2015, which translated to a 1.4% increase in year-over-year sales. 146,681 of those vehicles were retail sales, which represents a substantial 8% year-over-year increase.
Trucks did most of the heavy lifting last month, with Chevrolet pickup sales totaling 60,438 units—up an impressive 30%. Silverado deliveries, which totaled 51,602 (the most of any Chevy vehicle), were up 11%. The midsize Colorado, meanwhile, had its best month since being launched, with 8,881 sales.
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The 2015 Chevy Colorado is also the industry’s fastest-selling pickup for four consecutive months now, spending an average of just 13 days on dealership lots before being sold.
“Chevrolet has the hot hand in the pickup market thanks to our three-truck strategy,” said Kurt McNeil, GM’s US vice president of Sales Operations. “Our market share is growing and our strategy is to retain these customers with the best overall ownership experience.”
The news was also good for Chevy’s crossovers, which had their best ever May last month. Year-over-year sales of the Equinox increased 30%, while the Traverse rose 2%. With 5,705 deliveries, the all-new Chevy Trax is continuing to make considerable gains, as well.
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For full Chevrolet May 2015 sales figures, check out the chart below: