Chevy Targeting Younger Buyers with 2014 Corvette Stingray
Try remembering the last time you saw someone driving a Corvette that didn’t have some gray in their hair. It’s hard to do. The Corvette is an American classic, an icon even, but Chevy has had trouble conveying that idea to younger car-buyers in recent years.
The average age of the Corvette-buyer has been growing steadily for years, and now stands in the high 50’s, so when it came time for Chevy to give its flagship sports car a facelift, the automaker looked to combat that trend.
The redesign will certainly attract younger buyers. The Corvette finally shook that stale front fascia, and now resembles exotic European sports cars while still retaining a familiar flare. The biggest difference between the C7 ‘Vette and those aforementioned exotic cars is the price tag, which is sure to attract a younger demographic.
“The 2014 Corvette Stingray perfectly embodies Chevrolet’s mission to deliver more than expected for our customers,” said Chris Perry, vice president, Chevrolet marketing. “The Corvette Stingray delivers a combination of performance, design and technology that very few manufacturers can match, and none can even come close for $52,000.”
What do you think about Chevy targeting younger buyers? Are you a young, affluent professional that would consider the 2014 Corvette Stingray for you next car purchase?
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